Carried forclose to20 years.

H.E.R.O. is an idea Jett held onto for years before deciding to start with the one thing he could put into the world now: hats.

Jett Lee is a Shotokan black belt, nursing-program graduate, and aspiring entrepreneur building H.E.R.O. from the ground up.

H.E.R.O. stands for Help Each Other Rise As One. The phrase is the standard for the brand: strength matters most when it reaches beyond the person carrying it.

Every graphic in the design lab began as Jett's own drawing. Each piece has a meaning. Those meanings will be told in his words, when he is ready, not invented for marketing copy.

The first chapter is intentionally narrow. Hats first. The larger youth and service vision comes later, when it can be done properly.

Quiet proof over a dramatic story.

  • 01

    Black belt in Shotokan martial arts

  • 02

    Nursing-program graduate

  • 03

    Aspiring entrepreneur

  • 04

    Close to twenty years carrying the H.E.R.O. idea

Progress,Not Perfection

Throughout the years

I have fought many battles with MENTAL HEALTH and with LOSS.

I have been prescribed nearly every medication you can name. Lexapro. Abilify. Buspirone. Risperidone. Zoloft. Prozac.

I would step outside to catch the bus, and death would arrive in my mind before my feet reached the curb.

I was diagnosed with panic disorder and anxiety in the third grade, and that diagnosis has followed me into the present.

I missed the entire third-grade year because of it.

Panic came suddenly, and with it the feeling that I was losing control of my own body. I would sweat until my clothes clung to me. My body would overheat the way a cartoon character does when anger rises off them in steam, ears red, face the color of a beet.

I kept reaching backward, as far as memory would go, trying to find the moment I became this way.

Then it found me.

I was eight or nine, sitting in front of one of those old box televisions, watching a black-and-white film on VHS. Jesus and the other biblical figures. The part I still see is Jesus forced to carry his cross up the mountain. Then the nails. Scene after scene. My mind seemed to fracture. I could not understand how such cruelty could exist. In an instant I was sure I had been born into the wrong world.

Years later, I found other ways to tend the overactive energy I carry.

  • Meditation.
  • Stretching.
  • Anaerobic and aerobic work.
  • Martial arts.
  • Reading and studying ancient texts and philosophy. Quantum physics, and the strange, fascinating question of how mind and energy move through a body.

If your mind and heart know this road,I am not asking you to watch from the side.I am offering you a place on the journey.

H.E.R.O.Strength for a Greater Purpose

  • Illustrated poster headed Throughout the years, carrying the statement transcribed on this page in hand lettering with pencil-style drawings, signed off H.E.R.O., Strength for a Greater Purpose.Open full size
    Progress, Not PerfectionOriginal poster
  • Group photograph of people in dark martial arts uniforms and colored belts, standing together indoors.
    I'm about 16-18 here.Black Belt Candidate

Martins KarateInstitute

Pat is Mr. Martin’s wife. Pat is also my sensei after Mr. Martin passed away. She took over the school. She’s also a 10th degree black belt like he was.

  • Black and white photograph of a man in a dark martial arts uniform with a patch on the chest.
    Ready to FIGHTTournament Time!
  • Black and white photograph of a man holding a trophy cup, wearing a dark T-shirt printed Wilkes-Barre Fire Dept.
    Another Award!
  • Color photograph of two people in white martial arts uniforms wearing medals, in front of a flag backdrop under a banner reading [illegible] League Championship, Chicago, IL.
    The 2 Greatest of All Time!Mr. Martin and his wife, Pat Martin.

Start where Jett is starting: with the artwork.

Vote in the design lab