Pre-launch headwear · Jett Lee

Strengthfor a greaterpurpose.

H.E.R.O. means Help Each Other Rise As One. The founding hat design is Jett Lee's “Strength For A Greater Purpose” graphic, photographed here in three colorways. Online sales are not open yet.

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FOUNDING DESIGN / THREE COLORWAYS
Photograph of three H.E.R.O. snapbacks embroidered with Strength For A Greater Purpose, in tan and black, black and red, and black and gold
Strength For A Greater Purpose3 colorways · sales not open
“Strength For A Greater Purpose”3 colorways photographed61 future graphicsOnline sales not open

The design in the photos

Close view of the Strength For A Greater Purpose embroidery on the tan and black hat in the photograph
Embroidery detail · Tan / black

Founding design

Strength For A Greater Purpose

Every photographed hat carries this same stacked message. It is the only H.E.R.O. graphic that has been photographed on a hat.

Colorways photographed

  • Black / Gold
  • Black / Red
  • Tan / Black

Pre-launch: no inventory yet. Price, fit, shipping, and the sale date are still being confirmed.

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Original design archive

Future concepts.Drawn by Jett.

These graphics are not for sale. Preview them in the design lab and vote for the hat you would want Jett to make next.

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01 / 04H.E.R.O. Broken Chains02 / 04Fear LESS03 / 04FOCUS04 / 04Poetic Justice Black and Yellow

The founder

An idea carrieduntil it was time.

Jett Lee is a Shotokan black belt, nursing-program graduate, and aspiring entrepreneur. He carried H.E.R.O. for close to twenty years before finally starting.

Meet Jett

Each one teach one

Strength for agreater purpose.

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